@incollection{Sander2005Drehb-36719,
  year={2005},
  doi={10.1007/3-540-27291-7_13},
  title={Drehbanden als innovatives Kommunikationsinstrument in der Sportwerbung},
  number={12},
  isbn={978-3-540-24516-2},
  publisher={Springer},
  address={Berlin},
  series={Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich},
  booktitle={Erfolgsfaktor Innovation},
  pages={197--211},
  editor={Berndt, Ralph and Belardo, Salvatore and Helbling, Carl and Schmidt, Reinhart and Stähli, Albert},
  author={Sander, Matthias}
}

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