Beyond time delays : how web scraping distorts measures of online news consumption

Abstract

As the exploration of digital behavioral data revolutionizes communication research, understanding the nuances of data collection methodologies becomes increasingly pertinent. This study focuses on one prominent data collection approach, web scraping;specifically, its application in the growing field of research relying on web browsing data. We investigate discrepancies between content obtained directly during user interaction with a website (insitu) and content scraped using the URLs of participants’ logged visits (exsitu) with various time delays (0, 30, 60, and 90 days). We find substantial disparities between the methodologies, uncovering that errors are not uniformly distributed across news categories regardless of the classification method (domain, URL, or content analysis). These biases compromise the precision of measurements used in the existing literature. The ex-situ collection environment is the primary source of the discrepancies (~33.8%), while the time delays in the scraping process play a smaller role (adding ~6.5% points in 90 days). Our research emphasizes the need for data collection methods that capture web content directly in the user’s environment. However, acknowledging its complexities, we further explore strategies to mitigate biases in web-scraped browsing histories, offering recommendations for researchers who rely on this method and laying the groundwork for developing error-correction frameworks.