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The Web Experiment Method : advantages, disadvantages, and solutions

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2000

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BIRNBAUM, Michael H., ed.. Psychological experiments on the internet. San Diego [u.a.]: Academic Pr., 2000, pp. 89-118. ISBN 0-12-099980-3. Available under: doi: 10.5167/uzh-19760

Zusammenfassung

The World Wide Web (WWW) provides a new tool for experimental research. The Web experiment method differs in fundamental aspects from traditional laboratory and field experiments; therefore it can be used to validate previous findings. Web experiments offer (1) easy access to a demographically and culturally diverse participant population, including participants from unique and previously inaccessible target populations; (2) bringing the experiment to the participant instead of the opposite; (3) high statistical power by enabling access to large samples; (4) the direct assessment of motivational confounding; and (5) cost savings of lab space, person-hours, equipment, and administration. These and 13 other advantages of Web experiments are reviewed and contrasted with 7 isadvantages, such as (1) multiple submissions, (2) lack of experimental control, (3) self-selection, and (4) drop out.
Several techniques and other detailed solutions are described that avoid potential problems or even turn them into useful features of Web experimentation.

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150 Psychologie

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ISO 690REIPS, Ulf-Dietrich, 2000. The Web Experiment Method : advantages, disadvantages, and solutions. In: BIRNBAUM, Michael H., ed.. Psychological experiments on the internet. San Diego [u.a.]: Academic Pr., 2000, pp. 89-118. ISBN 0-12-099980-3. Available under: doi: 10.5167/uzh-19760
BibTex
@incollection{Reips2000Exper-28772,
  year={2000},
  doi={10.5167/uzh-19760},
  title={The Web Experiment Method : advantages, disadvantages, and solutions},
  isbn={0-12-099980-3},
  publisher={Academic Pr.},
  address={San Diego [u.a.]},
  booktitle={Psychological experiments on the internet},
  pages={89--118},
  editor={Birnbaum, Michael H.},
  author={Reips, Ulf-Dietrich}
}
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    <dcterms:abstract xml:lang="eng">The World Wide Web (WWW) provides a new tool for experimental research. The Web experiment method differs in fundamental aspects from traditional laboratory and field experiments; therefore it can be used to validate previous findings. Web experiments offer (1) easy access to a demographically and culturally diverse participant population, including participants from unique and previously inaccessible target populations; (2) bringing the experiment to the participant instead of the opposite; (3) high statistical power by enabling access to large samples; (4) the direct assessment of motivational confounding; and (5) cost savings of lab space, person-hours, equipment, and administration. These and 13 other advantages of Web experiments are reviewed and contrasted with 7  isadvantages, such as (1) multiple submissions, (2) lack of experimental control, (3) self-selection, and (4) drop out.&lt;br /&gt;Several techniques and other detailed solutions are described that avoid potential problems or even turn them into useful features of Web experimentation.</dcterms:abstract>
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