Publikation: The Web Experiment Method : advantages, disadvantages, and solutions
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The World Wide Web (WWW) provides a new tool for experimental research. The Web experiment method differs in fundamental aspects from traditional laboratory and field experiments; therefore it can be used to validate previous findings. Web experiments offer (1) easy access to a demographically and culturally diverse participant population, including participants from unique and previously inaccessible target populations; (2) bringing the experiment to the participant instead of the opposite; (3) high statistical power by enabling access to large samples; (4) the direct assessment of motivational confounding; and (5) cost savings of lab space, person-hours, equipment, and administration. These and 13 other advantages of Web experiments are reviewed and contrasted with 7 isadvantages, such as (1) multiple submissions, (2) lack of experimental control, (3) self-selection, and (4) drop out.
Several techniques and other detailed solutions are described that avoid potential problems or even turn them into useful features of Web experimentation.
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REIPS, Ulf-Dietrich, 2000. The Web Experiment Method : advantages, disadvantages, and solutions. In: BIRNBAUM, Michael H., ed.. Psychological experiments on the internet. San Diego [u.a.]: Academic Pr., 2000, pp. 89-118. ISBN 0-12-099980-3. Available under: doi: 10.5167/uzh-19760BibTex
@incollection{Reips2000Exper-28772, year={2000}, doi={10.5167/uzh-19760}, title={The Web Experiment Method : advantages, disadvantages, and solutions}, isbn={0-12-099980-3}, publisher={Academic Pr.}, address={San Diego [u.a.]}, booktitle={Psychological experiments on the internet}, pages={89--118}, editor={Birnbaum, Michael H.}, author={Reips, Ulf-Dietrich} }
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