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Choices and preferences : Evidence from implicit choices and response times

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2012

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https://doi.org/10.1016/j.jesp.2012.07.004
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Wirtschaftswissenschaften: Publikationen
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Published

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Journal of Experimental Social Psychology. Elsevier. 2012, 48(6), pp. 1336-1342. ISSN 0022-1031. eISSN 1096-0465. Available under: doi: 10.1016/j.jesp.2012.07.004

Zusammenfassung

We present a new experimental paradigm where choice-induced preference change is measured for alternatives which are never compared directly, but rather confronted with other alternatives in a way which keeps choices predictable without exogenously manipulating them. This implicit-choice design improves on the free-choice paradigm, avoiding the recently criticized selection bias. Rating and ranking spreads in two experiments show that preference-based choices feed back into and alter preferences even if choices are not directly among similarly evaluated alternatives. In agreement with recent brain-imaging evidence, response time measurements for direct choice pairs in our experiments indicate that reappraisal processes are already triggered during decision making, with larger post-choice spreads (sharper attitude change) being associated to quicker decisions.

Zusammenfassung in einer weiteren Sprache

Fachgebiet (DDC)
330 Wirtschaft

Schlagwörter

Choice, Cognitive dissonance, Preference, Response time, Free-choice paradigm

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ISO 690ALÓS-FERRER, Carlos, Dura-Georg GRANIC, Fei SHI, Alexander WAGNER, 2012. Choices and preferences : Evidence from implicit choices and response times. In: Journal of Experimental Social Psychology. Elsevier. 2012, 48(6), pp. 1336-1342. ISSN 0022-1031. eISSN 1096-0465. Available under: doi: 10.1016/j.jesp.2012.07.004
BibTex
@article{AlosFerrer2012-11Choic-48588,
  year={2012},
  doi={10.1016/j.jesp.2012.07.004},
  title={Choices and preferences : Evidence from implicit choices and response times},
  number={6},
  volume={48},
  issn={0022-1031},
  journal={Journal of Experimental Social Psychology},
  pages={1336--1342},
  author={Alós-Ferrer, Carlos and Granic, Dura-Georg and Shi, Fei and Wagner, Alexander}
}
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