Choices and preferences : Evidence from implicit choices and response times
Choices and preferences : Evidence from implicit choices and response times
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2012
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Journal of Experimental Social Psychology ; 48 (2012), 6. - pp. 1336-1342. - Elsevier. - ISSN 0022-1031. - eISSN 1096-0465
Abstract
We present a new experimental paradigm where choice-induced preference change is measured for alternatives which are never compared directly, but rather confronted with other alternatives in a way which keeps choices predictable without exogenously manipulating them. This implicit-choice design improves on the free-choice paradigm, avoiding the recently criticized selection bias. Rating and ranking spreads in two experiments show that preference-based choices feed back into and alter preferences even if choices are not directly among similarly evaluated alternatives. In agreement with recent brain-imaging evidence, response time measurements for direct choice pairs in our experiments indicate that reappraisal processes are already triggered during decision making, with larger post-choice spreads (sharper attitude change) being associated to quicker decisions.
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330 Economics
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Choice, Cognitive dissonance, Preference, Response time, Free-choice paradigm
Conference
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ALÓS-FERRER, Carlos, Dura-Georg GRANIC, Fei SHI, Alexander WAGNER, 2012. Choices and preferences : Evidence from implicit choices and response times. In: Journal of Experimental Social Psychology. Elsevier. 48(6), pp. 1336-1342. ISSN 0022-1031. eISSN 1096-0465. Available under: doi: 10.1016/j.jesp.2012.07.004BibTex
@article{AlosFerrer2012-11Choic-48588, year={2012}, doi={10.1016/j.jesp.2012.07.004}, title={Choices and preferences : Evidence from implicit choices and response times}, number={6}, volume={48}, issn={0022-1031}, journal={Journal of Experimental Social Psychology}, pages={1336--1342}, author={Alós-Ferrer, Carlos and Granic, Dura-Georg and Shi, Fei and Wagner, Alexander} }
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