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Web Routineness and Limits of Predictability : Investigating Demographic and Behavioral Differences Using Web Tracking Data

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Datum

2021

Autor:innen

Oliveira, Marcos
Karacalik, Orkut
Bonnay, Dennis
Wagner, Claudia

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http://arxiv.org/abs/2012.15112

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Published

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BUDAK, Ceren, ed., Meeyoung CHA, ed., Daniele QUERCIA, ed. and others. Proceedings of the Fifteenth International AAAI Conference on Web and Social Media (ICWSM 2021). Palo Alto, California: AAAI Press, 2021, pp. 327-338. ISSN 2162-3449. eISSN 2334-0770. ISBN 978-1-57735-869-5

Zusammenfassung

Understanding human activities and movements on the Web is not only important for computational social scientists but can also offer valuable guidance for the design of online systems for recommendations, caching, advertising, and personalization. In this work, we demonstrate that people tend to follow routines on the Web, and these repetitive patterns of web visits increase their browsing behavior's achievable predictability. We present an information-theoretic framework for measuring the uncertainty and theoretical limits of predictability of human mobility on the Web. We systematically assess the impact of different design decisions on the measurement. We apply the framework to a web tracking dataset of German internet users. Our empirical results highlight that individual's routines on the Web make their browsing behavior predictable to 85% on average, though the value varies across individuals. We observe that these differences in the users' predictabilities can be explained to some extent by their demographic and behavioral attributes.

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Fachgebiet (DDC)
004 Informatik

Schlagwörter

Social media usage on mobile devices; location, human mobility, and behavior, Engagement, motivations, incentives, and gamification., Trend identification and tracking; time series forecasting, New social media applications; interfaces; interaction techniques

Konferenz

Fifteenth International AAAI Conference on Web and Social Media (ICWSM 2021) (virtual), 7. Juni 2021 - 10. Juni 2021
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ISO 690KULSHRESTHA, Juhi, Marcos OLIVEIRA, Orkut KARACALIK, Dennis BONNAY, Claudia WAGNER, 2021. Web Routineness and Limits of Predictability : Investigating Demographic and Behavioral Differences Using Web Tracking Data. Fifteenth International AAAI Conference on Web and Social Media (ICWSM 2021) (virtual), 7. Juni 2021 - 10. Juni 2021. In: BUDAK, Ceren, ed., Meeyoung CHA, ed., Daniele QUERCIA, ed. and others. Proceedings of the Fifteenth International AAAI Conference on Web and Social Media (ICWSM 2021). Palo Alto, California: AAAI Press, 2021, pp. 327-338. ISSN 2162-3449. eISSN 2334-0770. ISBN 978-1-57735-869-5
BibTex
@inproceedings{Kulshrestha2021Routi-53935,
  year={2021},
  title={Web Routineness and Limits of Predictability : Investigating Demographic and Behavioral Differences Using Web Tracking Data},
  url={https://ojs.aaai.org/index.php/ICWSM/article/view/18064},
  isbn={978-1-57735-869-5},
  issn={2162-3449},
  publisher={AAAI Press},
  address={Palo Alto, California},
  booktitle={Proceedings of the Fifteenth International AAAI Conference on Web and Social Media (ICWSM 2021)},
  pages={327--338},
  editor={Budak, Ceren and Cha, Meeyoung and Quercia, Daniele},
  author={Kulshrestha, Juhi and Oliveira, Marcos and Karacalik, Orkut and Bonnay, Dennis and Wagner, Claudia}
}
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Interner Vermerk

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Kontakt
URL der Originalveröffentl.
https://ojs.aaai.org/index.php/ICWSM/article/view/18064

Prüfdatum der URL

2021-06-10

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