@book{Mergel2012Manag-36363,
  year={2012},
  publisher={IBM Center for the Business of Government},
  title={A Manager's Guide to Designing a Social Media Strategy},
  url={http://www.businessofgovernment.org/sites/default/files/Social%20Media%20Strategy%20Brief_0.pdf},
  author={Mergel, Ines}
}

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