A Simplified Model of User Experience for Practical Application

Abstract

Today s highly competitive mass markets of interactive products have led to a new perception of product quality by the users and providers of information technology. This new perception goes far beyond the concepts of pure functionality or usability, which are traditionally promoted by software engineering or HCI research. It also incorporates hard-to-grasp concepts from visual and industrial design, psychology, or marketing research, e.g. attractiveness, fun or the successful delivery of a brand proposition. Thus the achievement of this kind of a positive "user experience" (or UX) has become the design goal for numerous interdisciplinary UX teams at world s leading IT manufacturers. However, although the term user experience is already widely adopted by practitioners and the industry, there is no scientific consensus on a definition or a theoretical model of UX yet. In this paper we therefore collect different views from scientific and practitioner literature and unify them in a simplified model of UX for practical application and as a theoretical framework for future UX-oriented endeavors.