Publikation: The automated will : nonconscious activation and pursuit of behavioral goals
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It is proposed that goals can be activated outside of awareness and then operate nonconsciously to guide self-regulation effectively (J. A. Bargh, 1990). Five experiments are reported in which the goal either to perform well or to cooperate was activated, without the awareness of participants, through a priming manipulation. In Experiment 1 priming of the goal to perform well caused participants to perform comparatively better on an intellectual task. In Experiment 2 priming of the goal to cooperate caused participants to replenish a commonly held resource more readily. Experiment 3 used a dissociation paradigm to rule out perceptual-construal alternative explanations. Experiments 4 and 5 demonstrated that action guided by nonconsciously activated goals manifests two classic content-free features of the pursuit of consciously held goals. Nonconsciously activated goals effectively guide action, enabling adaptation to ongoing situational demands.
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BARGH, John A., Peter M. GOLLWITZER, Annette LEE-CHAI, Kimberly BARNDOLLAR, Roman TRÖTSCHEL, 2001. The automated will : nonconscious activation and pursuit of behavioral goals. In: Journal of Personality and Social Psychology. 2001, 81(6), pp. 1014-1027. Available under: doi: 10.1037//0022-3514.81.6.1014BibTex
@article{Bargh2001autom-11046, year={2001}, doi={10.1037//0022-3514.81.6.1014}, title={The automated will : nonconscious activation and pursuit of behavioral goals}, number={6}, volume={81}, journal={Journal of Personality and Social Psychology}, pages={1014--1027}, author={Bargh, John A. and Gollwitzer, Peter M. and Lee-Chai, Annette and Barndollar, Kimberly and Trötschel, Roman} }
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