@incollection{Berndt1995Inter-36666,
  year={1995},
  title={Internationale Kommunikationspolitik},
  isbn={978-3-8006-1868-2},
  publisher={Vahlen},
  address={München},
  booktitle={Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle u. Organisation},
  pages={176--224},
  editor={Hermanns, Arnold and Wissmeier, Urban Kilian},
  author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias}
}

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