Using social media audience data to analyse the drivers of low-carbon diets

Lade...
Vorschaubild
Dateien
Eker_2-a9vyvy5gfokt7.pdf
Eker_2-a9vyvy5gfokt7.pdfGröße: 1.48 MBDownloads: 33
Datum
2021
Herausgeber:innen
Kontakt
ISSN der Zeitschrift
Electronic ISSN
ISBN
Bibliografische Daten
Verlag
Schriftenreihe
Auflagebezeichnung
ArXiv-ID
Internationale Patentnummer
Angaben zur Forschungsförderung
Projekt
Open Access-Veröffentlichung
Open Access Gold
Core Facility der Universität Konstanz
Gesperrt bis
Titel in einer weiteren Sprache
Forschungsvorhaben
Organisationseinheiten
Zeitschriftenheft
Publikationstyp
Zeitschriftenartikel
Publikationsstatus
Published
Erschienen in
Zusammenfassung

Low-carbon lifestyles are key to climate change mitigation, biodiversity conservation, and keeping the Earth in a safe operating space. Understanding the global feasibility and drivers of low-carbon lifestyles requires large scale data covering various countries, demographic and socioeconomic groups. In this study, we use the audience segmentation data from Facebook's advertising platform to analyse the extent and drivers of interest in sustainable lifestyles, plant-based diets in particular, at a global level. We show that formal education level is the most important factor affecting vegetarianism interest, and it creates a sharper difference in low-income countries. Gender is a strong distinguishing factor, followed by national gross domestic product per capita and age. These findings enable upscaling local empirical studies to a global level with confidence for integrated assessments of low-carbon lifestyles. Future studies can expand this analysis of social media audience data to other consumption areas, such as household energy demand, and can also contribute to quantifying the psychosocial drivers of low-carbon lifestyles, such as personal and social norms.

Zusammenfassung in einer weiteren Sprache
Fachgebiet (DDC)
320 Politik
Schlagwörter
Konferenz
Rezension
undefined / . - undefined, undefined
Zitieren
ISO 690EKER, Sibel, David GARCIA, Hugo VALIN, Bas VAN RUIJVEN, 2021. Using social media audience data to analyse the drivers of low-carbon diets. In: Environmental Research Letters. Institute of Physics Publishing (IOP). 2021, 16(7), 074001. ISSN 1748-9318. eISSN 1748-9326. Available under: doi: 10.1088/1748-9326/abf770
BibTex
@article{Eker2021Using-66107,
  year={2021},
  doi={10.1088/1748-9326/abf770},
  title={Using social media audience data to analyse the drivers of low-carbon diets},
  number={7},
  volume={16},
  issn={1748-9318},
  journal={Environmental Research Letters},
  author={Eker, Sibel and Garcia, David and Valin, Hugo and van Ruijven, Bas},
  note={Article Number: 074001}
}
RDF
<rdf:RDF
    xmlns:dcterms="http://purl.org/dc/terms/"
    xmlns:dc="http://purl.org/dc/elements/1.1/"
    xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
    xmlns:bibo="http://purl.org/ontology/bibo/"
    xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#"
    xmlns:foaf="http://xmlns.com/foaf/0.1/"
    xmlns:void="http://rdfs.org/ns/void#"
    xmlns:xsd="http://www.w3.org/2001/XMLSchema#" > 
  <rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/66107">
    <dcterms:issued>2021</dcterms:issued>
    <dc:contributor>van Ruijven, Bas</dc:contributor>
    <dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/>
    <dcterms:hasPart rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/66107/1/Eker_2-a9vyvy5gfokt7.pdf"/>
    <dcterms:abstract xml:lang="eng">Low-carbon lifestyles are key to climate change mitigation, biodiversity conservation, and keeping the Earth in a safe operating space. Understanding the global feasibility and drivers of low-carbon lifestyles requires large scale data covering various countries, demographic and socioeconomic groups. In this study, we use the audience segmentation data from Facebook's advertising platform to analyse the extent and drivers of interest in sustainable lifestyles, plant-based diets in particular, at a global level. We show that formal education level is the most important factor affecting vegetarianism interest, and it creates a sharper difference in low-income countries. Gender is a strong distinguishing factor, followed by national gross domestic product per capita and age. These findings enable upscaling local empirical studies to a global level with confidence for integrated assessments of low-carbon lifestyles. Future studies can expand this analysis of social media audience data to other consumption areas, such as household energy demand, and can also contribute to quantifying the psychosocial drivers of low-carbon lifestyles, such as personal and social norms.</dcterms:abstract>
    <dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/>
    <dc:rights>terms-of-use</dc:rights>
    <dc:contributor>Eker, Sibel</dc:contributor>
    <dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2023-02-17T09:16:04Z</dcterms:available>
    <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/>
    <dspace:hasBitstream rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/66107/1/Eker_2-a9vyvy5gfokt7.pdf"/>
    <dc:language>eng</dc:language>
    <dcterms:title>Using social media audience data to analyse the drivers of low-carbon diets</dcterms:title>
    <dc:creator>Garcia, David</dc:creator>
    <dc:creator>van Ruijven, Bas</dc:creator>
    <dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2023-02-17T09:16:04Z</dc:date>
    <dc:creator>Eker, Sibel</dc:creator>
    <dcterms:rights rdf:resource="https://rightsstatements.org/page/InC/1.0/"/>
    <dc:contributor>Garcia, David</dc:contributor>
    <dc:creator>Valin, Hugo</dc:creator>
    <foaf:homepage rdf:resource="http://localhost:8080/"/>
    <bibo:uri rdf:resource="https://kops.uni-konstanz.de/handle/123456789/66107"/>
    <dc:contributor>Valin, Hugo</dc:contributor>
  </rdf:Description>
</rdf:RDF>
Interner Vermerk
xmlui.Submission.submit.DescribeStep.inputForms.label.kops_note_fromSubmitter
Kontakt
URL der Originalveröffentl.
Prüfdatum der URL
Prüfungsdatum der Dissertation
Finanzierungsart
Kommentar zur Publikation
Allianzlizenz
Corresponding Authors der Uni Konstanz vorhanden
Internationale Co-Autor:innen
Universitätsbibliographie
Nein
Begutachtet
Ja
Diese Publikation teilen