Managing regional sports tourism networks : a network perspective

Abstract

Many tourist regions attract visitors who seek sports-related experiences. To benefit socio-economically and avoid negative consequences, the provision of regional sports tourism (RST) has to be subject to a systematic management approach. However, due to a highly heterogeneous network of regional actors with differing interests, management of RST is complex. The aim of this study is to provide an understanding of the organization and management of RST networks. To answer the question of how RST networks function, underlying structures and processes are analyzed in depth applying a mixed methods approach to egocentric network analysis. The findings show that embeddedness in a network structure both enables and constrains RST actors' actions in various ways. Mutual trust and reliability are the normative bases for cooperative relationships. Strategic and integrative planning, systematic innovation processes, a coordinating actor, and intensive communication are essential to utilize complementary strengths and resources in a nonhierarchical RST network.