@book{Berndt2016Inter-37058,
  year={2016},
  doi={10.1007/978-3-662-46787-9},
  isbn={978-3-662-46786-2},
  publisher={Springer Gabler},
  address={Berlin},
  title={Internationales Marketing-Management},
  edition={5., überarbeitete und erweiterte Auflage},
  author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias}
}

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