The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study

Hauser, Mirjam; Nussbeck, Fridtjof W.; Jonas, Klaus

The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study

Dateien

Zu diesem Dokument gibt es keine Dateien.

Datum

2013

Autor:innen

Hauser, Mirjam

Nussbeck, Fridtjof W.

Jonas, Klaus

DOI (zitierfähiger Link)

https://doi.org/10.1002/mar.20644

Sammlungen

Psychologie

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Psychology & Marketing. 2013, 30(9), pp. 765-778. ISSN 0742-6046. eISSN 1520-6793. Available under: doi: 10.1002/mar.20644

Zusammenfassung

Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.

Fachgebiet (DDC)

150 Psychologie

Zitieren

ISO 690

HAUSER, Mirjam, Fridtjof W. NUSSBECK, Klaus JONAS, 2013. The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study. In: Psychology & Marketing. 2013, 30(9), pp. 765-778. ISSN 0742-6046. eISSN 1520-6793. Available under: doi: 10.1002/mar.20644

BibTex

@article{Hauser2013-09Impac-43748,
  year={2013},
  doi={10.1002/mar.20644},
  title={The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study},
  number={9},
  volume={30},
  issn={0742-6046},
  journal={Psychology & Marketing},
  pages={765--778},
  author={Hauser, Mirjam and Nussbeck, Fridtjof W. and Jonas, Klaus}
}

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