Publikation: The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study
Dateien
Datum
Autor:innen
Herausgeber:innen
ISSN der Zeitschrift
Electronic ISSN
ISBN
Bibliografische Daten
Verlag
Schriftenreihe
Auflagebezeichnung
DOI (zitierfähiger Link)
Internationale Patentnummer
Angaben zur Forschungsförderung
Projekt
Open Access-Veröffentlichung
Sammlungen
Core Facility der Universität Konstanz
Titel in einer weiteren Sprache
Publikationstyp
Publikationsstatus
Erschienen in
Zusammenfassung
Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.
Zusammenfassung in einer weiteren Sprache
Fachgebiet (DDC)
Schlagwörter
Konferenz
Rezension
Zitieren
ISO 690
HAUSER, Mirjam, Fridtjof W. NUSSBECK, Klaus JONAS, 2013. The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study. In: Psychology & Marketing. 2013, 30(9), pp. 765-778. ISSN 0742-6046. eISSN 1520-6793. Available under: doi: 10.1002/mar.20644BibTex
@article{Hauser2013-09Impac-43748,
year={2013},
doi={10.1002/mar.20644},
title={The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study},
number={9},
volume={30},
issn={0742-6046},
journal={Psychology & Marketing},
pages={765--778},
author={Hauser, Mirjam and Nussbeck, Fridtjof W. and Jonas, Klaus}
}RDF
<rdf:RDF
xmlns:dcterms="http://purl.org/dc/terms/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:bibo="http://purl.org/ontology/bibo/"
xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#"
xmlns:foaf="http://xmlns.com/foaf/0.1/"
xmlns:void="http://rdfs.org/ns/void#"
xmlns:xsd="http://www.w3.org/2001/XMLSchema#" >
<rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43748">
<dcterms:abstract xml:lang="eng">Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.</dcterms:abstract>
<dc:contributor>Jonas, Klaus</dc:contributor>
<dc:language>eng</dc:language>
<dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
<dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
<void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/>
<dc:contributor>Hauser, Mirjam</dc:contributor>
<dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2018-11-09T09:32:48Z</dcterms:available>
<dc:creator>Jonas, Klaus</dc:creator>
<dcterms:title>The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes : A Swiss Study</dcterms:title>
<bibo:uri rdf:resource="https://kops.uni-konstanz.de/handle/123456789/43748"/>
<dcterms:issued>2013-09</dcterms:issued>
<dc:creator>Hauser, Mirjam</dc:creator>
<dc:creator>Nussbeck, Fridtjof W.</dc:creator>
<dc:contributor>Nussbeck, Fridtjof W.</dc:contributor>
<dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2018-11-09T09:32:48Z</dc:date>
<foaf:homepage rdf:resource="http://localhost:8080/"/>
</rdf:Description>
</rdf:RDF>
