Forced-response in online surveys : Bias from reactance and an increase in sex-specific dropout

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2007
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Due to computer technology, a forced-response can be easily achieved in online questionnaires and is frequently used to gather complete datasets. An Internet-based quasi-experiment was conducted on the student server at the University of Vienna to study the influence of forced-response on dropout, demographic reports, and the content of the results. Forced-response was shown to substantially increase dropout. In addition, forced-response interacted with reported sex in eliminating a naturally occurring sex difference in dropout that was observed for the questionnaire whenever responses did not need to be enforced. Also reported sex turned out to have a mediating effect on time of dropout: Men dropped out earlier than did women. Further analyses revealed a reactance effect, as predicted by reactance theory. It is concluded that data from online questionnaires with forced-response designs are in danger of being hampered by dropout and reactance.

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150 Psychologie
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ISO 690STIEGER, Stefan, Ulf-Dietrich REIPS, Martin VORACEK, 2007. Forced-response in online surveys : Bias from reactance and an increase in sex-specific dropout. In: Journal of the American Society for Information Science and Technology. 2007, 58(11), pp. 1653-1660. ISSN 1532-2882. eISSN 1097-4571. Available under: doi: 10.1002/asi.20651
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@article{Stieger2007Force-28687,
  year={2007},
  doi={10.1002/asi.20651},
  title={Forced-response in online surveys : Bias from reactance and an increase in sex-specific dropout},
  number={11},
  volume={58},
  issn={1532-2882},
  journal={Journal of the American Society for Information Science and Technology},
  pages={1653--1660},
  author={Stieger, Stefan and Reips, Ulf-Dietrich and Voracek, Martin}
}
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