Responding to subliminal cues : do if-then plans facilitate action preparation and initiation without conscious intent?

Forming implementation intentions ( If I encounter cue X, then I will perform behavior Y! ) is postulated to trigger action initiation without further conscious intent once the specified cue is encountered (Gollwitzer, 1999). In two experiments using an injustice paradigm or a categorization task, critical situations (specified in the if-component) were subliminally presented and it was tested whether these situations influenced the preparation (Study 1) and initiation (Study 2) of the planned goal-directed behavior (specified in the then-component). After the subliminal presentation of the critical situations, implementation intention participants showed stronger action preparation and a faster action initiation, as compared to control participants (Study 1) who had not formed any goal intention at all, and compared to participants (Studies 1 and 2) who had only formed goal intentions. These findings suggest that forming implementation intentions leads to automatic action initiation without further conscious intent.

Fachgebiet (DDC)

150 Psychologie

Schlagwörter

subliminale Reize, zielgerichtetes Verhalten, Wenn-Dann-Pläne, subliminal cues, injustice paradigm, goal-directed behavior, consciousness

Zitieren

ISO 690

BAYER, Ute C., Anja ACHTZIGER, Peter M. GOLLWITZER, Gordon B. MOSKOWITZ, 2009. Responding to subliminal cues : do if-then plans facilitate action preparation and initiation without conscious intent?. In: Social Cognition. 2009, 27(2), pp. 183-201

BibTex

@article{Bayer2009Respo-10237,
  year={2009},
  title={Responding to subliminal cues : do if-then plans facilitate action preparation and initiation without conscious intent?},
  number={2},
  volume={27},
  journal={Social Cognition},
  pages={183--201},
  author={Bayer, Ute C. and Achtziger, Anja and Gollwitzer, Peter M. and Moskowitz, Gordon B.}
}

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    <dcterms:abstract xml:lang="eng">Forming implementation intentions ( If I encounter cue X, then I will perform behavior Y! ) is postulated to trigger action initiation without further conscious intent once the specified cue is encountered (Gollwitzer, 1999). In two experiments using an injustice paradigm or a categorization task, critical situations (specified in the if-component) were subliminally presented and it was tested whether these situations influenced the preparation (Study 1) and initiation (Study 2) of the planned goal-directed behavior (specified in the then-component). After the subliminal presentation of the critical situations, implementation intention participants showed stronger action preparation and a faster action initiation, as compared to control participants (Study 1) who had not formed any goal intention at all, and compared to participants (Studies 1 and 2) who had only formed goal intentions. These findings suggest that forming implementation intentions leads to automatic action initiation without further conscious intent.</dcterms:abstract>
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