The social media innovation challenge in the public sector

Mergel, Ines

The social media innovation challenge in the public sector

Files

Mergel_0-357094.pdf(160.25 KB)

Date

2012

Publication type

Journal article

Publication status

Published

Published in

Information Polity ; 17 (2012), 3-4. - pp. 281-292. - ISSN 1570-1255. - eISSN 1875-8754

Abstract

The use of social media applications has been widely accepted in the U.S. government. Many of the social media strategies and day-to-day tactics have also been adopted around the world as part of local Open Government Initiatives and the worldwide Open Government Partnership. Nevertheless, the acceptance and broader adoption of sophisticated tactics that go beyond information and education paradigm such as true engagement or networking strategies are still in its infancy. Rapid diffusion is challenged by informal bottom-up experimentation that meets institutional and organizational challenges hindering innovative tactics. Going forward governments and bureaucratic organizations are also facing the challenge to show the impact of their social media interactions. Each of these challenges is discussed in this article and extraordinary examples, that are not widely adopted yet, are provided to show how government organizations can potentially overcome these challenges.

Subject (DDC)

320 Politics

Cite This

ISO 690

MERGEL, Ines, 2012. The social media innovation challenge in the public sector. In: Information Polity. 17(3-4), pp. 281-292. ISSN 1570-1255. eISSN 1875-8754. Available under: doi: 10.3233/IP-2012-000281

BibTex

@article{Mergel2012socia-35528,
  year={2012},
  doi={10.3233/IP-2012-000281},
  title={The social media innovation challenge in the public sector},
  number={3-4},
  volume={17},
  issn={1570-1255},
  journal={Information Polity},
  pages={281--292},
  author={Mergel, Ines}
}

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