Wirkungen von Drehbanden als innovative Form der Bandenwerbung

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2004
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10.15358/0344-1369-2004-3-199
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Marketing : Zeitschrift für Forschung und Praxis ; 26 (2004), 3. - pp. 199-214. - ISSN 0344-1369
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ISO 690SANDER, Matthias, 2004. Wirkungen von Drehbanden als innovative Form der Bandenwerbung. In: Marketing : Zeitschrift für Forschung und Praxis. 26(3), pp. 199-214. ISSN 0344-1369. Available under: doi: 10.15358/0344-1369-2004-3-199
BibTex
@article{Sander2004Wirku-36762,
  year={2004},
  doi={10.15358/0344-1369-2004-3-199},
  title={Wirkungen von Drehbanden als innovative Form der Bandenwerbung},
  number={3},
  volume={26},
  issn={0344-1369},
  journal={Marketing : Zeitschrift für Forschung und Praxis},
  pages={199--214},
  author={Sander, Matthias}
}
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