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Designing Multi-Factorial Survey Experiments: Effects of Presentation Style (Text or Table), Answering Scales, and Vignette Order

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Datum der Erstveröffentlichung

2020

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Sauer, Carsten

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https://doi.org/10.7802/2011
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Multi-factorial survey experiments have become a well-established tool in social sciences as they combine experimental designs with advantages of heterogeneous respondent samples. This survey was conducted to investigate methods problems that can be related with different design features of factorial surveys. Three questions can be investigated: how to present vignettes (running text vs. table), how to measure responses (rating vs. open scale), and how to sort vignettes (random vs. extreme-cases-first, to prevent censored responses). Experiments were conducted in a 2 x 2 x 2 between-subject design with 408 university students rating decks à 20 vignettes.

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300 Sozialwissenschaften, Soziologie

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Designing Multi-Factorial Survey Experiments : Effects of Presentation Style (Text or Table), Answering Scales, and Vignette Order
(2020) Sauer, Carsten; Auspurg, Katrin; Hinz, Thomas
Erschienen in: Methods, Data, Analyses : mda. Gesis. 2020, 14(2), S. 195-214. ISSN 1864-6956. eISSN 2190-4936. Verfügbar unter: doi: 10.12758/mda.2020.06
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ISO 690AUSPURG, Katrin, Thomas HINZ, Carsten SAUER, 2020. Designing Multi-Factorial Survey Experiments: Effects of Presentation Style (Text or Table), Answering Scales, and Vignette Order
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