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When products compete for consumers attention : How selective attention affects preferences

When products compete for consumers attention : How selective attention affects preferences

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FLORACK, Arnd, Martin EGGER, Ronald HÜBNER, 2020. When products compete for consumers attention : How selective attention affects preferences. In: Journal of Business Research. Elsevier. 111, pp. 117-127. ISSN 0148-2963. eISSN 1873-7978. Available under: doi: 10.1016/j.jbusres.2019.05.009

@article{Florack2020-04produ-45902, title={When products compete for consumers attention : How selective attention affects preferences}, year={2020}, doi={10.1016/j.jbusres.2019.05.009}, volume={111}, issn={0148-2963}, journal={Journal of Business Research}, pages={117--127}, author={Florack, Arnd and Egger, Martin and Hübner, Ronald} }

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