Markenführung unter geänderten Kommunikationsbedingungen

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SANDER, Matthias, 1998. Markenführung unter geänderten Kommunikationsbedingungen. In: BERNDT, Ralph, ed.. Unternehmen im Wandel : Change Management. Berlin:Springer, pp. 223-238. ISBN 978-3-642-63792-6. Available under: doi: 10.1007/978-3-642-58923-2_12

@incollection{Sander1998Marke-36672, title={Markenführung unter geänderten Kommunikationsbedingungen}, year={1998}, doi={10.1007/978-3-642-58923-2_12}, number={5}, isbn={978-3-642-63792-6}, address={Berlin}, publisher={Springer}, series={Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich}, booktitle={Unternehmen im Wandel : Change Management}, pages={223--238}, editor={Berndt, Ralph}, author={Sander, Matthias} }

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