Internationale Kommunikationspolitik

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BERNDT, Ralph, Claudia FANTAPIÉ ALTOBELLI, Matthias SANDER, 1995. Internationale Kommunikationspolitik. In: HERMANNS, Arnold, ed., Urban Kilian WISSMEIER, ed.. Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle u. Organisation. München:Vahlen, pp. 176-224. ISBN 978-3-8006-1868-2

@incollection{Berndt1995Inter-36666, title={Internationale Kommunikationspolitik}, year={1995}, isbn={978-3-8006-1868-2}, address={München}, publisher={Vahlen}, booktitle={Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle u. Organisation}, pages={176--224}, editor={Hermanns, Arnold and Wissmeier, Urban Kilian}, author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias} }

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