Virtuelle Werbung im Sport
| Type of Publication: | Contribution to a collection |
| Publication status: | Published |
| Author: | Fantapié Altobelli, Claudia; Sander, Matthias |
| Year of publication: | 2013 |
| Published in: | Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing / Nufer, Gerd et al. (ed.). - 3., völlig neu bearb. Aufl.. - Berlin : Schmidt, 2013. - (Sportmanagement ; 2). - pp. 475-502. - ISBN 978-3-503-14119-7 |
| Subject (DDC): | 330 Economics |
| Bibliography of Konstanz: | Yes |
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FANTAPIÉ ALTOBELLI, Claudia, Matthias SANDER, 2013. Virtuelle Werbung im Sport. In: NUFER, Gerd, ed. and others. Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. 3., völlig neu bearb. Aufl.. Berlin:Schmidt, pp. 475-502. ISBN 978-3-503-14119-7
@incollection{FantapieAltobelli2013Virtu-32586, title={Virtuelle Werbung im Sport}, year={2013}, edition={3., völlig neu bearb. Aufl.}, number={2}, isbn={978-3-503-14119-7}, address={Berlin}, publisher={Schmidt}, series={Sportmanagement}, booktitle={Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing}, pages={475--502}, editor={Nufer, Gerd}, author={Fantapié Altobelli, Claudia and Sander, Matthias} }
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