Die Anfänge des Gerling-Konzerns 1904 – 1926 : der „Outsider“ Robert Gerling, das „Feuerkartell“ und die Lücke im Markt
| Type of Publication: | Journal article |
| Author: | Barth, Boris |
| Year of publication: | 2005 |
| Published in: | Zeitschrift für Unternehmensgeschichte ; 50 (2005), 1. - pp. 36-62. - ISSN 0342-2852 |
| DOI (citable link): | https://dx.doi.org/10.2307/40696223 |
| Summary: |
The founding of the Gerling-group. The <outsider> Robert Gerling, the <Fire-cartel), and the niche in the market. The article deals with the first 20 years of the Gerling-group's history. In 1904, Robert Gerling established his first insurance broker's office in Cologne and focused exclusively on the industrial sector. A severe conflict followed between the <outsider> and the so-called <Feuersyndikat>, which was a well established cartel of the German fire-insurance companies. The conflict ended with Gerling's full victory and the cartel's breakdown in 1924, for Gerling was able to exploit the crises of the hyperinflation in an extremely flexible way. For the first time it was possible to use all sources from the Gerling archives.
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| Subject (DDC): | 300 Social Sciences, Sociology |
| Bibliography of Konstanz: | Yes |
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BARTH, Boris, 2005. Die Anfänge des Gerling-Konzerns 1904 – 1926 : der „Outsider“ Robert Gerling, das „Feuerkartell“ und die Lücke im Markt. In: Zeitschrift für Unternehmensgeschichte. 50(1), pp. 36-62. ISSN 0342-2852. Available under: doi: 10.2307/40696223
@article{Barth2005Anfan-15385, title={Die Anfänge des Gerling-Konzerns 1904 – 1926 : der „Outsider“ Robert Gerling, das „Feuerkartell“ und die Lücke im Markt}, year={2005}, doi={10.2307/40696223}, number={1}, volume={50}, issn={0342-2852}, journal={Zeitschrift für Unternehmensgeschichte}, pages={36--62}, author={Barth, Boris} }
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